Innocent Drinks
You know, that company that makes smoothies
The Challenge
Two main challenges: Design and research potential ways to use what Innocent do, how they manufacture as brand extensions. In addition explore the community building around the products and potential for a recycled products online store.
Project Overview & Solutions
All life is an experiment. The more experiments you make the better - Ralph Waldo Emerson
Project Overview
Innocent asked me to explore any avenue for product development which had its roots in their core values: leaving the world better than they found it, striving to do business in an enlightened way, taking responsibility business impact, searching for a truly sustainable business with a net positive effect on the world.
This involved analysing production process, core product areas, and intentions they had in extending and developing their ‘Innocent community’. Samples of Tetrapak® pre-press runs and ‘overs’ were used as exciting raw material to create innovative new directions for recycled products.
I was also involved with the FruitStock event in Regent’s Park populating the Penguin area with designs and seating.
Location: UK
Development Phase: Research/Prototypes/Complete
Website: N/A
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All life is an experiment. The more experiments you make the better - Ralph Waldo Emerson
