by admin | Mar 19, 2015 |
Royal Opera House Of all the noises known to man, opera is the most expensive - Molière The Challenge To explore the Collections, Brand and House-style of the Royal Opera brand to create designs suitable for Friends of the Royal Opera House, exclusive retail online and the Royal Opera House Shop in Covent Garden. Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview Although the Opera House Archive was rich in potential it was also very specific and the solution demanded more brand-focused designs for the project. A number of different ideas were discussed for: A Royal Opera House boardgame, Pencils, Notebooks, Bookbags, Outdoor Seating for Opera-goers The source material was the Brand itself and also the potential to use ticketing which is, in itself, very evocative of the experience combining typography and colour with the ROH logo. The ROH current brand look was developed by SomeOne. They created a fresh framework which allows a good environment to explore surface design. This look was the winner of the 2010 ‘TRANSFORM AWARD FOR BRANDING’. Although designs for pencils were created the final products were two colour ways of stylish Notebooks. These featured a paper wrap with details of the ROH and backdrop of the ROH brand. Website: Royal Opera House Online Shop Distribution: UK/Europe/ROW Availability: Exclusively from The Royal Opera House, Covent Garden and Online. Press, PR, & Quotes Be careful - with quotations, you can damn anything. - André Malraux Just brilliant – love that the additional details on the paper wrap! Robert Perry Retail Manager, Royal Opera House Project Background Books do furnish a...
by admin | Mar 19, 2015 |
Financial Times World leading Business News Brand The Challenge To explore the possibility of creating designs using the Financial Times (FT) brand. The brand already had logo-stamped products for sale on demand. The company wanted to create the possibility of designs which has the same resonance as the Penguin Designs project. The main challenges were in identifying a ‘more-than-just-logo’ approach which had life beyond one-off, short-run, commissioned products. The FT is owned by Pearson. About Financial Times: For more about FT look here. Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview There were a number of meetings about design approaches with CEO John Ridding and Caroline Halliwell (Director of Brand and B2B Marketing). Colour, Logo, typography were all unique potentials for designed ranges. It was less clear whether the actual published output (stories, headlines etc – which tended to be quite serious) could be adapted even though this was a rich source of material. The main focus for prototyping was in typography, quotes on subject matter (economics, money etc) and layout designs for simple, stylish objects. Whilst the project was only consultative it was nonetheless an exercise in exploring a challenging subject area via one of the world’s global brands whilst still maintaining a fitness-for-purpose ethos. Website: N/A Distribution: None Availability: None of the designs were adopted or produced. Design Prototypes If you are truly innovating, you don't have a prototype you can refer to - Jonathan Ive Other Projects All life is an experiment. The more experiments you make the better - Ralph Waldo Emerson MyVisibleObject January 23, 2018 ArtWeeks...
by admin | Mar 19, 2015 |
Penguin Books Classic Paperbacks and Iconic Brand The Challenge To extend the Penguin Brand by translating the iconic Penguin Classic Paperbacks into designs, products and ideas for retail. Project Overview & Solutions Books do furnish a room - Anthony Powell Project Overview The project had a 10 year life with products were designed, prototyped, sourced, manufactured, wholesaled and distributed in UK, Europe, USA, and Australia. The products were sold in top retailers globally including Conran (London, Paris, New York, Tokyo), Harrods, John Lewis, Waterstones, The Design Museum and hundreds of leading design-led outlets across the world. The project also received phenomenal cross-media (Magazine, National, TV, Film) press exposure globally during its life cycle. Final phases involved agreements with the US, Canada and Australia divisions of Penguin Group to distribute within territory. Penguin Group brought the project in-house in 2012 as part of pre-prep for its merger with Random House. Tony Davis oversaw transitional arrangements for manufacturing, testing, and branding continuity during this phase. Designs - Produced The artist in me cries out for design - Robert Frost Design Ideas which stayed as protoypes If you are truly innovating, you don't have a prototype you can refer to - Jonathan Ive Prototypes and Ideas presented which did not progress for financial, technical or brand reasons by Penguin or had very limited production runs include: Tins, Lampshades, Bedding, iPad Covers, Beach Chairs, Kindle Covers, Tables (also for the Puffin Project LINK, and working with the ever brilliant and stylish FurnitureDesigner/Maker Steuart Padwick), Stationery Binders, Teacups, Teapots, Bookshelf, Glasses, USB storage, Messenger bags. Wanda Sowry even made a brilliant one-off automata to celebrate Penguin’s...
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