Time Out

Time Out

Time Out Classic magazine defining a generation... The Challenge TimeOut is an iconic listings magazine launched in 1968 by Tony Elliott and Bob Harris (who went on to host BBC’s Old Grey Whistle Test). It’s easy to say that pretty much anyone who grew up, lived in or has visited London since then will have seen or know the TimeOut brand. One of the most iconic aspects of TimeOut is the logo – the neon sign is still evident in Tottenham Court Road, London where the group is headquartered. Another is the use of good design and editorial for its covers. Leading designers and photographers like Pearce Marchbank and Rankin have designed and photographed for it. It has also featured everyone of note: Actors, Musicians, Authors, Artists. In short, it is part of the culture. Creating designs which crossed over forty years of brand evolution, covers design and typography was never going to be easy. During the development phase 50% of the group was sold to Peter Dubens and Oakley Capital. See the results of the work below. About TimeOut: For more about TimeOut look here.  Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview There were three main design approaches identified in the TimeOut project. Each presented different opportunities and challenges: Cover Archive – This is the richest source of designs which crosses five decades and defines the look and feel of all of those periods. It also presented a problem in rights as some photographers, illustrators and designers weren’t known. Others couldn’t be contacted or the boundaries between in-house and commissioned were blurred....
Innocent Drinks

Innocent Drinks

Innocent Drinks You know, that company that makes smoothies The Challenge Two main challenges: Design and research potential ways to use what Innocent do, how they manufacture as brand extensions. In addition explore the community building around the products and potential for a recycled products online store.       Project Overview & Solutions All life is an experiment. The more experiments you make the better - Ralph Waldo Emerson Project Overview Innocent asked me to explore any avenue for product development which had its roots in their core values: leaving the world better than they found it, striving to do business in an enlightened way, taking responsibility business impact, searching for a truly sustainable business with a net positive effect on the world. This involved analysing production process, core product areas, and intentions they had in extending and developing their ‘Innocent community’. Samples of Tetrapak® pre-press runs and ‘overs’ were used as exciting raw material to create innovative new directions for recycled products. I was also involved with the FruitStock event in Regent’s Park populating the Penguin area with designs and seating. Location: UK Development Phase: Research/Prototypes/Complete Website: N/A Other Projects All life is an experiment. The more experiments you make the better - Ralph Waldo Emerson MyVisibleObject January 23, 2018 ArtWeeks Oxfordshire – Promo April 22, 2015 Popup Supper – ArtWeeks Oxford April 21, 2015 Centre for Tropical Medicine – University of Oxford March 20, 2015 Elemensus Promo March 20, 2015 Time Out March 19, 2015 Haven Breast Cancer Support March 19, 2015 Innocent Drinks March 19, 2015 Rick Stein March 19, 2015 Place Invaders March 19, 2015 Ian Fleming’s James...
Rick Stein

Rick Stein

Rick Stein Chef and Author The Challenge To explore creating new designs and brand extension based on the work of Chef Rick Stein.       Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview I was invited to meet Rick Stein in Padstow to discuss potential areas for product development and brand extension. All of the Rick Stein business was explored and photographed from retail, cooking school to kitchen preparation areas. Although a number of potential areas were explored the project remained exploratory and research in nature. Location: UK Development Phase:Incomplete Website: N/A     Other Projects All life is an experiment. The more experiments you make the better - Ralph Waldo Emerson MyVisibleObject January 23, 2018 ArtWeeks Oxfordshire – Promo April 22, 2015 Popup Supper – ArtWeeks Oxford April 21, 2015 Centre for Tropical Medicine – University of Oxford March 20, 2015 Elemensus Promo March 20, 2015 Time Out March 19, 2015 Haven Breast Cancer Support March 19, 2015 Innocent Drinks March 19, 2015 Rick Stein March 19, 2015 Place Invaders March 19, 2015 Ian Fleming’s James Bond March 19, 2015 Transport for London March 19, 2015 Royal Opera House March 19, 2015 Financial Times March 19, 2015 Footpathwise March 19, 2015 Penguin March 19,...
Ian Fleming’s James Bond

Ian Fleming’s James Bond

Ian Fleming's James Bond Spy meets Design The Challenge She turned to the Designer. ‘Hey, limey. What’s your name?’ ‘Davis. Tony Davis.’ This was the initial approach from Corinne Turner – Managing Director of Ian Fleming Publications Ltd. Well, maybe not quite that, but you get the picture. Corinne was interested in the design ideas and approaches Tony had used on a number of projects, not least Penguin and wanted to explore the Fleming assets (from books to personal archive) to create some unique objects. The original Pan covers illustrated the excitement of the original books but these were no longer available. The film franchise also dominated the visual look of anything Bond-related. The words of the books were an option? So Tony set about reading all 14 of the Fleming originals to see what was possible. And, just a little bit, for the thrill and romance of it all… About Ian Fleming’s James Bond: For more about Ian Fleming look here. Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview The books themselves are visceral and exciting. They feature Fleming’s trademark interest in brands (he was an inveterate collector of ephemera during his travels and as correspondent for the Times). They are also peppered with many references to food and drink. Apart from spying Bond always seemed to be eating or drinking. This provided an additional verbal direction. The James Bond books have been published by a number of larger publishers since the 1950s and at the time of this project were published globally with Penguin Group. The UK...
Transport for London

Transport for London

Transport for London Iconic Brand and Travel Business The Challenge To develop a new logotype applicable to the growing range of retail designs based on unique TfL IP.     Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview Interchange is a trademarked brand-name co-development by Tony Davis and David Ellis (Transport for London – Tfl). Tony Davis created the logotype and styling options. It was developed to label and describe a range of design-lead objects and materials exploiting aspects of Tfl IP and particularly the London Tube Map (Diagram). It was based on Tfl’s Johnston typeface and the interchange symbol used for lines changes on London’s Tube. The designs were labelled and exhibited by a number of licensees at 100% Design London, 100% Design Rotterdam, Ambiente, Spring Fair and other events in the UK and Europe. A London Routemaster bus was also equipped with the designs and driven to the Milan Fair to illustrate the range. Other Projects All life is an experiment. The more experiments you make the better - Ralph Waldo Emerson MyVisibleObject January 23, 2018 ArtWeeks Oxfordshire – Promo April 22, 2015 Popup Supper – ArtWeeks Oxford April 21, 2015 Centre for Tropical Medicine – University of Oxford March 20, 2015 Elemensus Promo March 20, 2015 Time Out March 19, 2015 Haven Breast Cancer Support March 19, 2015 Innocent Drinks March 19, 2015 Rick Stein March 19, 2015 Place Invaders March 19, 2015 Ian Fleming’s James Bond March 19, 2015 Transport for London March 19, 2015 Royal Opera House March 19, 2015 Financial Times March...