Transport for London

Transport for London

Transport for London Iconic Brand and Travel Business The Challenge To develop a new logotype applicable to the growing range of retail designs based on unique TfL IP.     Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview Interchange is a trademarked brand-name co-development by Tony Davis and David Ellis (Transport for London – Tfl). Tony Davis created the logotype and styling options. It was developed to label and describe a range of design-lead objects and materials exploiting aspects of Tfl IP and particularly the London Tube Map (Diagram). It was based on Tfl’s Johnston typeface and the interchange symbol used for lines changes on London’s Tube. The designs were labelled and exhibited by a number of licensees at 100% Design London, 100% Design Rotterdam, Ambiente, Spring Fair and other events in the UK and Europe. A London Routemaster bus was also equipped with the designs and driven to the Milan Fair to illustrate the range. Other Projects All life is an experiment. The more experiments you make the better - Ralph Waldo Emerson MyVisibleObject January 23, 2018 ArtWeeks Oxfordshire – Promo April 22, 2015 Popup Supper – ArtWeeks Oxford April 21, 2015 Centre for Tropical Medicine – University of Oxford March 20, 2015 Elemensus Promo March 20, 2015 Time Out March 19, 2015 Haven Breast Cancer Support March 19, 2015 Innocent Drinks March 19, 2015 Rick Stein March 19, 2015 Place Invaders March 19, 2015 Ian Fleming’s James Bond March 19, 2015 Transport for London March 19, 2015 Royal Opera House March 19, 2015 Financial Times March...
Footpathwise

Footpathwise

Footpathwise Connecting the Landscape with Internet The Challenge To formulate strategy for a NFP business combining public data sources and public access to the landscape.   Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview One of 10 Finalists in Ordnance Survey’s 2014 £100k Geovation Challenge. Footpathwise is a new, not-for-profit project designed to add enhance our experience of the Countryside via Public Rights of Way. It is designed to encourage increased access to footpaths, bridleways, National Trails, rights of access, etc, through areas and, by connecting local communities and schools to these routes, create an increased sense of ownership and awareness of the areas people can walk through. It is also designed to connect local business to routes in a focused way to help them thrive and remain relevant for locals and visitors. This involved feasibility discussion with potential Strategic partners, funding routes, branding & identity, design of outline technical infrastructure. The project was a development pilot and finalist in Ordnance Survey’s 2014 Geovation Challenge. Location: UK Development Phase: Currently in early development with Cotswolds AONB, Oxfordshire County Council, and The Cotswold Way National Trail. Website: Coming soon Press, PR, & Quotes Be careful - with quotations, you can damn anything. - André Malraux a fantastic idea that is also ‘do-able. I think this is an exciting proposal that I’d be keen to work with you to pilot in Oxfordshire County. In terms of enriching user experiences and knowledge I have always wanted to ‘get it on the gatepost’ and this is the best approach to this that I have seen....