by admin | Mar 19, 2015 |
Time Out Classic magazine defining a generation... The Challenge TimeOut is an iconic listings magazine launched in 1968 by Tony Elliott and Bob Harris (who went on to host BBC’s Old Grey Whistle Test). It’s easy to say that pretty much anyone who grew up, lived in or has visited London since then will have seen or know the TimeOut brand. One of the most iconic aspects of TimeOut is the logo – the neon sign is still evident in Tottenham Court Road, London where the group is headquartered. Another is the use of good design and editorial for its covers. Leading designers and photographers like Pearce Marchbank and Rankin have designed and photographed for it. It has also featured everyone of note: Actors, Musicians, Authors, Artists. In short, it is part of the culture. Creating designs which crossed over forty years of brand evolution, covers design and typography was never going to be easy. During the development phase 50% of the group was sold to Peter Dubens and Oakley Capital. See the results of the work below. About TimeOut: For more about TimeOut look here. Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview There were three main design approaches identified in the TimeOut project. Each presented different opportunities and challenges: Cover Archive – This is the richest source of designs which crosses five decades and defines the look and feel of all of those periods. It also presented a problem in rights as some photographers, illustrators and designers weren’t known. Others couldn’t be contacted or the boundaries between in-house and commissioned were blurred....
by admin | Mar 19, 2015 |
Ian Fleming's James Bond Spy meets Design The Challenge She turned to the Designer. ‘Hey, limey. What’s your name?’ ‘Davis. Tony Davis.’ This was the initial approach from Corinne Turner – Managing Director of Ian Fleming Publications Ltd. Well, maybe not quite that, but you get the picture. Corinne was interested in the design ideas and approaches Tony had used on a number of projects, not least Penguin and wanted to explore the Fleming assets (from books to personal archive) to create some unique objects. The original Pan covers illustrated the excitement of the original books but these were no longer available. The film franchise also dominated the visual look of anything Bond-related. The words of the books were an option? So Tony set about reading all 14 of the Fleming originals to see what was possible. And, just a little bit, for the thrill and romance of it all… About Ian Fleming’s James Bond: For more about Ian Fleming look here. Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview The books themselves are visceral and exciting. They feature Fleming’s trademark interest in brands (he was an inveterate collector of ephemera during his travels and as correspondent for the Times). They are also peppered with many references to food and drink. Apart from spying Bond always seemed to be eating or drinking. This provided an additional verbal direction. The James Bond books have been published by a number of larger publishers since the 1950s and at the time of this project were published globally with Penguin Group. The UK...
by admin | Mar 19, 2015 |
Royal Opera House Of all the noises known to man, opera is the most expensive - Molière The Challenge To explore the Collections, Brand and House-style of the Royal Opera brand to create designs suitable for Friends of the Royal Opera House, exclusive retail online and the Royal Opera House Shop in Covent Garden. Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview Although the Opera House Archive was rich in potential it was also very specific and the solution demanded more brand-focused designs for the project. A number of different ideas were discussed for: A Royal Opera House boardgame, Pencils, Notebooks, Bookbags, Outdoor Seating for Opera-goers The source material was the Brand itself and also the potential to use ticketing which is, in itself, very evocative of the experience combining typography and colour with the ROH logo. The ROH current brand look was developed by SomeOne. They created a fresh framework which allows a good environment to explore surface design. This look was the winner of the 2010 ‘TRANSFORM AWARD FOR BRANDING’. Although designs for pencils were created the final products were two colour ways of stylish Notebooks. These featured a paper wrap with details of the ROH and backdrop of the ROH brand. Website: Royal Opera House Online Shop Distribution: UK/Europe/ROW Availability: Exclusively from The Royal Opera House, Covent Garden and Online. Press, PR, & Quotes Be careful - with quotations, you can damn anything. - André Malraux Just brilliant – love that the additional details on the paper wrap! Robert Perry Retail Manager, Royal Opera House Project Background Books do furnish a...
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