by admin | Mar 19, 2015 |
Time Out Classic magazine defining a generation... The Challenge TimeOut is an iconic listings magazine launched in 1968 by Tony Elliott and Bob Harris (who went on to host BBC’s Old Grey Whistle Test). It’s easy to say that pretty much anyone who grew up, lived in or has visited London since then will have seen or know the TimeOut brand. One of the most iconic aspects of TimeOut is the logo – the neon sign is still evident in Tottenham Court Road, London where the group is headquartered. Another is the use of good design and editorial for its covers. Leading designers and photographers like Pearce Marchbank and Rankin have designed and photographed for it. It has also featured everyone of note: Actors, Musicians, Authors, Artists. In short, it is part of the culture. Creating designs which crossed over forty years of brand evolution, covers design and typography was never going to be easy. During the development phase 50% of the group was sold to Peter Dubens and Oakley Capital. See the results of the work below. About TimeOut: For more about TimeOut look here. Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview There were three main design approaches identified in the TimeOut project. Each presented different opportunities and challenges: Cover Archive – This is the richest source of designs which crosses five decades and defines the look and feel of all of those periods. It also presented a problem in rights as some photographers, illustrators and designers weren’t known. Others couldn’t be contacted or the boundaries between in-house and commissioned were blurred....
by admin | Mar 19, 2015 |
Financial Times World leading Business News Brand The Challenge To explore the possibility of creating designs using the Financial Times (FT) brand. The brand already had logo-stamped products for sale on demand. The company wanted to create the possibility of designs which has the same resonance as the Penguin Designs project. The main challenges were in identifying a ‘more-than-just-logo’ approach which had life beyond one-off, short-run, commissioned products. The FT is owned by Pearson. About Financial Times: For more about FT look here. Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview There were a number of meetings about design approaches with CEO John Ridding and Caroline Halliwell (Director of Brand and B2B Marketing). Colour, Logo, typography were all unique potentials for designed ranges. It was less clear whether the actual published output (stories, headlines etc – which tended to be quite serious) could be adapted even though this was a rich source of material. The main focus for prototyping was in typography, quotes on subject matter (economics, money etc) and layout designs for simple, stylish objects. Whilst the project was only consultative it was nonetheless an exercise in exploring a challenging subject area via one of the world’s global brands whilst still maintaining a fitness-for-purpose ethos. Website: N/A Distribution: None Availability: None of the designs were adopted or produced. Design Prototypes If you are truly innovating, you don't have a prototype you can refer to - Jonathan Ive Other Projects All life is an experiment. The more experiments you make the better - Ralph Waldo Emerson MyVisibleObject January 23, 2018 ArtWeeks...
by admin | Mar 19, 2015 |
Penguin Books Classic Paperbacks and Iconic Brand The Challenge To extend the Penguin Brand by translating the iconic Penguin Classic Paperbacks into designs, products and ideas for retail. Project Overview & Solutions Books do furnish a room - Anthony Powell Project Overview The project had a 10 year life with products were designed, prototyped, sourced, manufactured, wholesaled and distributed in UK, Europe, USA, and Australia. The products were sold in top retailers globally including Conran (London, Paris, New York, Tokyo), Harrods, John Lewis, Waterstones, The Design Museum and hundreds of leading design-led outlets across the world. The project also received phenomenal cross-media (Magazine, National, TV, Film) press exposure globally during its life cycle. Final phases involved agreements with the US, Canada and Australia divisions of Penguin Group to distribute within territory. Penguin Group brought the project in-house in 2012 as part of pre-prep for its merger with Random House. Tony Davis oversaw transitional arrangements for manufacturing, testing, and branding continuity during this phase. Designs - Produced The artist in me cries out for design - Robert Frost Design Ideas which stayed as protoypes If you are truly innovating, you don't have a prototype you can refer to - Jonathan Ive Prototypes and Ideas presented which did not progress for financial, technical or brand reasons by Penguin or had very limited production runs include: Tins, Lampshades, Bedding, iPad Covers, Beach Chairs, Kindle Covers, Tables (also for the Puffin Project LINK, and working with the ever brilliant and stylish FurnitureDesigner/Maker Steuart Padwick), Stationery Binders, Teacups, Teapots, Bookshelf, Glasses, USB storage, Messenger bags. Wanda Sowry even made a brilliant one-off automata to celebrate Penguin’s...
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