Ian Fleming’s James Bond

Ian Fleming’s James Bond

Ian Fleming's James Bond Spy meets Design The Challenge She turned to the Designer. ‘Hey, limey. What’s your name?’ ‘Davis. Tony Davis.’ This was the initial approach from Corinne Turner – Managing Director of Ian Fleming Publications Ltd. Well, maybe not quite that, but you get the picture. Corinne was interested in the design ideas and approaches Tony had used on a number of projects, not least Penguin and wanted to explore the Fleming assets (from books to personal archive) to create some unique objects. The original Pan covers illustrated the excitement of the original books but these were no longer available. The film franchise also dominated the visual look of anything Bond-related. The words of the books were an option? So Tony set about reading all 14 of the Fleming originals to see what was possible. And, just a little bit, for the thrill and romance of it all… About Ian Fleming’s James Bond: For more about Ian Fleming look here. Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview The books themselves are visceral and exciting. They feature Fleming’s trademark interest in brands (he was an inveterate collector of ephemera during his travels and as correspondent for the Times). They are also peppered with many references to food and drink. Apart from spying Bond always seemed to be eating or drinking. This provided an additional verbal direction. The James Bond books have been published by a number of larger publishers since the 1950s and at the time of this project were published globally with Penguin Group. The UK...
Royal Opera House

Royal Opera House

Royal Opera House Of all the noises known to man, opera is the most expensive - Molière The Challenge To explore the Collections, Brand and House-style of the Royal Opera brand to create designs suitable for Friends of the Royal Opera House, exclusive retail online and the Royal Opera House Shop in Covent Garden.   Project Overview & Solutions The solution often turns out more beautiful than the puzzle – Richard Dawkins Project Overview Although the Opera House Archive was rich in potential it was also very specific and the solution demanded more brand-focused designs for the project. A number of different ideas were discussed for: A Royal Opera House boardgame, Pencils, Notebooks, Bookbags, Outdoor Seating for Opera-goers The source material was the Brand itself and also the potential to use ticketing which is, in itself, very evocative of the experience combining typography and colour with the ROH logo. The ROH current brand look was developed by SomeOne. They created a fresh framework which allows a good environment to explore surface design. This look was the winner of the 2010 ‘TRANSFORM AWARD FOR BRANDING’. Although designs for pencils were created the final products were two colour ways of stylish Notebooks. These featured a paper wrap with details of the ROH and backdrop of the ROH brand. Website: Royal Opera House Online Shop Distribution: UK/Europe/ROW Availability: Exclusively from The Royal Opera House, Covent Garden and Online. Press, PR, & Quotes Be careful - with quotations, you can damn anything. - André Malraux Just brilliant – love that the additional details on the paper wrap! Robert Perry Retail Manager, Royal Opera House Project Background Books do furnish a...
Penguin

Penguin

Penguin Books Classic Paperbacks and Iconic Brand The Challenge To extend the Penguin Brand by translating the iconic Penguin Classic Paperbacks into designs, products and ideas for retail. Project Overview & Solutions Books do furnish a room - Anthony Powell Project Overview The project had a 10 year life with products were designed, prototyped, sourced, manufactured, wholesaled and distributed in UK, Europe, USA, and Australia. The products were sold in top retailers globally including Conran (London, Paris, New York, Tokyo), Harrods, John Lewis, Waterstones, The Design Museum and hundreds of leading design-led outlets across the world. The project also received phenomenal cross-media (Magazine, National, TV, Film) press exposure globally during its life cycle. Final phases involved agreements with the US, Canada and Australia divisions of Penguin Group to distribute within territory. Penguin Group brought the project in-house in 2012 as part of pre-prep for its merger with Random House. Tony Davis oversaw transitional arrangements for manufacturing, testing, and branding continuity during this phase.   Designs - Produced The artist in me cries out for design - Robert Frost Design Ideas which stayed as protoypes If you are truly innovating, you don't have a prototype you can refer to - Jonathan Ive Prototypes and Ideas presented which did not progress for financial, technical or brand reasons by Penguin or had very limited production runs include: Tins, Lampshades, Bedding, iPad Covers, Beach Chairs, Kindle Covers, Tables (also for the Puffin Project LINK, and working with the ever brilliant and stylish FurnitureDesigner/Maker Steuart Padwick), Stationery Binders, Teacups, Teapots, Bookshelf, Glasses, USB storage, Messenger bags. Wanda Sowry even made a brilliant one-off automata to celebrate Penguin’s...