Haven Breast Cancer
Emotional, physical and practical support centres
To help Haven raise awareness for their 2015 100km Sahara charity walk.
I do some pro-bono work because I believe in putting something back into society. I consider this a good use of the skills I’ve accumulated over the last 30 years…
Project Overview & Solutions
The solution often turns out more beautiful than the puzzle – Richard Dawkins
Three solutions identified to enable more effective marketing and awareness raising for the Sahara Walk. It was important to use the existing house-style and explore creating a friendly connection to the work done at the centres and the importance of contributions:
- Short video/animation to simplify the idea of the fundraising challenge
- Creation of small, easily useable segments for social media and directly via email
- Support document to answer common questions for potential applicants
Details involved animating static icons in various ways and stitching the complete message together.
Development Phase: Complete
Press, PR, & Quotes
Be careful - with quotations, you can damn anything. - André Malraux
a fantastic idea that is also ‘do-able.
All life is an experiment. The more experiments you make the better - Ralph Waldo Emerson